Lyft Corporate Ad

Lyft has been a long standing supporter of immigration policies and in the aftermath of a natural disaster, offers free rides to those affected. Lyft shows that they are a driving force in compassion with this 360 degree corporate campaign. A combination of print, social media, tv, and guerilla advertisements was utilized. The quick to understand visuals sharply contrast the difficult topic, showing scenarios of people in distress. #safetytravels was used throughout the campaign to support drivers and passengers, no matter what they need, we will always offer a Lyft.

Co-Art Director: Madison Woodruff